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Ebay Ebook Success: The Benefits of Having an eBay Store
I firmly believe that to be a success when selling ebooks on eBay you need to have an eBay store. They more than pay for the £6 monthly fee with the benefits they provide. These include cheaper fees, longer listing duration, and much more. Find out about all the benefits below: 1) Cheaper Fees:- The insertion fee for an auction listing on eBay is 15p. The insertion fee for a buy it now listing on eBay is 20p. However, the insertion fee for a store listing is only 3p.
On top of this the gallery fee for auction and buy it now listings is 15p whilst the gallery fee for a store listing is only 5p. These are the only two listing features I use for my eBay ebook listings which gives me a total saving of between 12p-17p per ebook I list in my eBay store. Now this doesn't seem like much of a saving, but since I list all my ebooks as store listings and only a small proportion as auction listings this actually equates to a significant saving. I would advise any other ebook sellers on eBay to also list their ebooks in this way as it will lead to huge cost savings for you. If you list your full inventory as eBay store listings, and then your most popular items on the main eBay site as either buy it now or auction style listings you can save money and promote your eBay store (I will discuss this promotion aspect further in the next edition of the newsletter).
2) Longer Listing Duration:- The maximum listing duration of a buy it now or auction style listing is ten days. With a store inventory listing you can list for 30 days, 90 days, or Good till Cancelled (the listing renews every 30 days till you cancel it). Not only does this provide the benefit of added value for money, but it also saves you a lot of time. Instead of relisting an ebook every ten days you can simply list it in your store as Good till Cancelled and not worry about it again. 3) Unlimited Inventory:- When you list an ebook as an auction or buy it now the insertion fee goes up depending how many items you want to list. When you list in your eBay store the insertion fee remains at 3p whether you list 1 item or 1000 items. This is a huge benefit to ebook sellers because as you already know, you can sell infinite copies of the same ebook, since it is digital. Therefore, if you list 1000 copies of your ebook (or even more if you wish) as a Good till Cancelled listing you will hardly every have to maintain it. This will not only save you time but also money. 4) Custom Store Pages:- With a basic eBay store you get 5 custom pages (and even more with anchor and featured stores).
This involves a small box appearing at the bottom of your listings promoting some of your other listings. You can do this manually, automatically, or via store category. I prefer to do it by category as then the most relevant listings appear and so there is more chance of a customer making a repeat purchase. For example, if a customer buys a Chilli Recipe ebook and at the bottom of the listing you are promoting 4 more recipe ebooks, it is likely that this is something the buyer will be interested in, and so may make another purchase from you. If however, 4 gambling guides appear, the customer is unlikely to be interested in this, and so is less likely to make a repeat purchase. Repeat business will not only increase your profits but also increase your long-term growth. Recently eBay has also added the ability to cross-promote with other sellers. This is very easy to set up and eBay manages the whole process for you. All you have to do is go to the "Cross-Promotion Connections" area of My eBay and then use the request cross-promotions link in order to set them up. If the other seller agrees then a box promoting their products will appear on your listings and vice versa.
This is again a valuable opportunity to increase sales. 7) Store Tools:- With an eBay store you get tools such as sales reports, traffic reports, and a basic newsletter tool. The first two tools are very useful for monitoring how your business is growing. The traffic reports show you your daily traffic for all of your eBay pages, and compare it to the traffic on those pages both 4 weeks prior and 1 year prior. This allows you to monitor both your short term and long-term growth. The sales reports are particularly useful because they incorporate eBay fees and PayPal fees. This means you can see how much actual profit you are making after all fees have been accounted for. They also show sales growth so you can monitor this also. The newsletter tool whilst basic is also useful.
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